The Sustainability Challenge: Organisational Change and Transformational Vision
The next Ashridge International Research Conference will take place from 10-12 June 2011 at Ashridge Business School, Berkhamsted, near London, United Kingdom.
It will be chaired by Carla Millar and Matthew Gitsham, and the submission deadline is 31 March 2011.
We invite scholars, policymakers and executive leaders to share their research, ideas and experiences around the theme of organisational change for sustainable development, of the change of mindset and implementation of the sustainability agenda – which, rather than sustainability itself, is the focus of the conference.
Following the opening Panel of Experts session, the conference will provide a blend of refereed conference papers and panel sessions presenting insights of academics, practitioners and executives. It will identify and discuss boundary breaking issues, and conclude with a number of challenging keynote addresses.
Ten years ago, CEOs tended to believe that the principles of sustainability added nothing but cost to their business. Now the situation is radically different, as a critical mass of business leaders increasingly see sustainability becoming one of the lynchpins of competition within their sector, and a significant source of both opportunity for and risk to long term competitive advantage. As more and more organisations begin to engage with the sustainability agenda, what can we learn from those organisations where change for sustainability really happens? These considerations represent a significant shift in thinking – and have profound implications for questions of organisational purpose, brand, competence and culture, globally. How can and do organisations, businesses and nations respond?
What are the specific roles of the customer-facing and organisation-facing disciplines of strategy, organisational change and development, international business, marketing, public affairs, leadership or executive education, at home or globally in that response?
Full academic papers, research in progress, policy contributions and proposals for panels are invited by 31 March 2011.
Accepted papers will be published in the Conference Proceedings on CD ROM.
To download the full call for papers, and further information about this wonderful conference in one of the best venues in the UK, please go to http://www.ashridge.org.uk/airc2.
For further information regarding the papers contact Prof. Carla Millar at email@example.com, or Matthew Gitsham at firstname.lastname@example.org.